Who are U: user profile — demo graphic — details (age/gender/income)
Why are U coming to the site: user scenario — psychographics(personality/values/attitudes/interests)
How does the site fit into U daily life: contextual — behavioral — useage/loyal/life style
the challenge for the web designer is to adapt and learn to make the best of end-less determition.
web site are not just marketing tools for the corporate world – they are focal points that enable businesses. to stay at the cutting edge in competitive markets.