web design: knowing your audience

Who are U: user profile  — demo graphic — details (age/gender/income)

Why are U coming to the site: user scenario — psychographics(personality/values/attitudes/interests)

How does the site fit into U daily life: contextual — behavioral — useage/loyal/life style

the challenge for the web designer is to adapt and learn to make the best of end-less determition.

web site are not just marketing tools for the corporate world – they are focal points that enable businesses. to stay at the cutting edge in competitive markets.

 

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