一个产品经理的沉思录。应努力虚心,勿腐儒之见。纸上谈来终觉浅,绝知此事要躬行。勉之!

光荣属于Director!_Adobe Director11,延续我的多媒体梦想

当无意中看到,Adobe发布Director11的消息,懒散的坐在电脑前的我,不禁眼前一亮,精神抖擞起来!

于是便赶紧去下载体验,尽管我已经有差不多3年没用啦。但那份热情,依然没有消退。

( Director11出现在Adobe的产品家族里,已不在是当年的macromedia)

有时候,我会感到诧异,莫非,莫非这就是传说中的“fans”?

没错,诞生于1985年的Director,绝对称得上是多媒体制作开发的老牌软件,在全球范围内有着众多的fans.

—我便是其中的一个,并且对此引以为荣!

有关我的多媒体之路,一言难尽。

2003年,非典肆虐之时,人心惶惶。在一个偶然的机会,开始接触并爱上多媒体(请注意我很少用“爱”这个词)。这个契机,也许要感谢在郑州科技市场买的一张D版软件碟,名曰“多媒体软件合辑”,4元钱。—–上面收录了此后对我的职业影响重大三个软件,他们是:macromedia autherware6, multimedia building mp3,macromedia director8.5.

那时候,满怀憧憬,对光盘载体的多媒体充满热情和期待—-这是一个特立独行并且注定崎岖的道路。

难忘在郑州西郊的那段时光,我那时候刚离校不久,生活困顿,前途迷茫。骑着破旧的没有车闸的自行车到很远的网吧上早市(因为便宜),把房东家的家具破了烧火做饭吃。

然而就是在这样艰难的环境里,用autherware做出了自己独立策划制作的多媒体光盘《中国近现代书画名家集》(当时我认为AW是多媒体主流软件,因为相关的所谓课件制作的书籍最多)

Director是后来接触的,因为看了几个论坛:宇风多媒体,奥古,或者5D,相关的评测比较(也或者说是吵架),感觉还是应该多懂点为好,才能成为高手。于是又做了一个商业多媒体《登封中国国旅》,先用autherware,后用Director,很快发现Dir更适合我。—–因为这跟我熟悉的flash有诸多相似,其实是flash的前身啦!

值得一提的,还有multimedia building mp3,一个小巧的实用的多媒体整合工具。

2004年春夏之交,我到了郑州的一家影视工作室上班,因为他们要做一个学校的毕业留念专题片,然后顺便可以做毕业生的留念光盘,于是就干劲十足的在那里干了几个月。

2004年10月份吧,到了宁波,在一家建筑设计公司做多媒体展示。

2005年,返回郑州的那就影视工作室,因为又要做新一届的毕业生了,并且他们联络了两所学校。

2005年夏末,我进入网络公司,开始网页设计的工作,此后对多媒体,对director,渐渐疏远。

 

我在y!M签名档里写到:Director11,光荣归来

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廉颇老矣 尚能饭否 (奥古上的讨论)

http://www.aougu.net/bbs/thread-40553-1-1.html

Comparing Adobe Director to Adobe Flash(Flash和Director的区别)

http://www.adobe.com/products/director/compare

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对Axure RP的研究_项目原型线框图绘制软件

在网站的设计阶段,对其完整功能和内容作一个全面的分析。如果有可能,应该制作出网页原型线框图。这个过程专业上称为“原型设计”(Wireframes)。从前沿视频博客了解到了一个“原型图”设计软件Axure RP

当然微软的Visio也是很专业的,但该公司列出了Ppt和Visio的不足之处,虽然有贬低竞争对手的嫌疑,但也是有道理的。

Axure RP,是专门用来作原型设计的软件,而且可以方便地设计动态过程的原型,读者有兴趣可以实践一下。网址:http://www.axure.com

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7 Reasons Why I Forgot About Your Website_你的网站被遗忘的7个理由

This post was guest blogged by Alan Johnson, who teaches you how to build a profitable website in 10 days over at The Rating Blog

There is no point to try and go easy on you so that I’ll get right to the point: I, as the visitor, could care less about how much you have worked on a certain website or what sacrifices where necessary on your part. If your website is worth it, I’ll stick around and will most definitely return, but if not, then rest assured: I will leave and never look back.

If you are one of those webmasters who seems to wonder why convincing visitors to return is such a challenge, here are the top 7 reasons why I (and probably many others) forgot about your website: 继续阅读

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web design: knowing your audience

Who are U: user profile  — demo graphic — details (age/gender/income)

Why are U coming to the site: user scenario — psychographics(personality/values/attitudes/interests)

How does the site fit into U daily life: contextual — behavioral — useage/loyal/life style

the challenge for the web designer is to adapt and learn to make the best of end-less determition.

web site are not just marketing tools for the corporate world – they are focal points that enable businesses. to stay at the cutting edge in competitive markets.

 

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研究MS Office Visio

Visio可制作“网站结构图”,输入网址生成站点图并编辑。

“网站总体设计”可自行制作,做大类分支时灵活用“多重连结器”划线[搜索“多树枝”直角]

“标注”的使用[ 跟chart框类似的注解]

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IBM design_Ease of Use (IBM:易用性设计原则)

http://www-03.ibm.com/easy/page/561

Main rules of IBM design, digest form official webpage

——————————————————————-

The most compelling design solutions are ones that are simple, natural to use, and completely in tune with users’ needs and experiences. Achieving these solutions in the design of technology products and e-business applications requires building a multi-disciplinary team, tapping resources such as published research, guidelines, standards, and involving users throughout the design process. Here we present a number of processes and provide resources for achieving compelling designs. 继续阅读

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有关web标准的创造力+情感化设计

Web标准的创造力
web standards creativity
Digest
● we need to be sure that the document (XHTML plus content) is Semantic Structure, Website Presentation separated from the presentation (CSS and decorative images).
●    With all presenta-tional material kept separate from the markup, site-wide style changes can be made with little or no fuss. We just need to amend a single CSS file, rather than having to update every page in the site, making wholesale redesigns a veritable breeze. Equally important is the facility for users to take control of the content themselves by applying their own style sheet to the website, if desired.
●    it remains accessible on mobile andprint devices
●    content management system (CMS)
●    Web standards are about improved control over your design, not maintaining bulky code. Embrace your body, and your sites will be easier to maintain, update, and improve. And, of course, your users will love that.
●    bridges the gap between design and code.
●    For last 1 year, I worked as a senior designer for the WF, designing websites and web applications–
●    visual elements
另一本
 
《情感化设计》
感悟:以人为本 贯彻始终
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符合自然法则的web广告_最巧妙的“欺骗”点击

在一些网站的页面上,常充斥仿操作系统或常用软件的web广告元素,如windows,qq,msn,这多少有点浪费了有限的版式,但效果也许是好的。

 

像上面的弹窗(pop under),就是个很好的例子,要关掉该窗口,一些浏览者特别是XP用户在不大注意的情况下,就点击了广告–

这种网页广告设计应该不是新招,但很管用,尤其是对于那些中小公司的中小网站要投放中小广告来说–

这符合自然法则,有些动物模仿其他的形态,来制造欺骗或迷惑。

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字体的意境_typeface

晚上太热了!睡不着觉。

无意中打开了Veerle的博客,哎,比起这个老外那般平和的心态去享受工作,感觉自己真的太浮躁。

Good Design VS Great design

学了一招:英文字体的意境(typeface)—-其实是平时设计没大注意的。

正统的字体Arial确实比较随和。

那些瘦细的字体象Trajan Pro传达出的是古典和优雅,天呢,我居然用此做了公司(IT行业)的名片,可不敢让人家知道了

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